# Gameplan

> Gameplan is a managed marketing service for small businesses — we build and run your website, social media, email marketing, paid ads, and sales collateral for you on a flat monthly retainer, full-service from $319/month (Growth, Growth Plus $999/month, or Scale $2,500/month), plus a one-time build from $5,000. Month-to-month, no long-term contracts, no lock-in, kickoff in 48 hours. Experienced operators own the strategy and quality; AI does the heavy lifting on production.

## Services

- [Managed Website Service](https://trygameplan.com/services/website): We build and manage your website — AI-powered, 95+ PageSpeed score, hosted and managed for you, from scope to live in 3 weeks.
- [Brand Strategy & Identity](https://trygameplan.com/services/brand): Positioning, messaging, ICP, buyer personas, tone of voice, and visual identity — the foundation everything else is built on.
- [Social Media & Email Marketing](https://trygameplan.com/services/awareness): We write, design, and run your social media, email marketing, and paid ads to drive traffic to your website.
- [Sales Collateral](https://trygameplan.com/services/collateral): On-brand sales decks, one-pagers, video, flyers, and business cards, designed and produced for your sales team.

## Solutions

- [AI Marketing Agency](https://trygameplan.com/ai-marketing-agency): A full-stack AI marketing agency for small businesses and startups — brand, website, awareness, and collateral built and run for you on a flat monthly fee from $319/month, plus a one-time build from $5,000. AI does the production volume; experienced operators own the strategy and quality, so you get agency-grade output without the generic, off-brand feel of AI-only tools. Month-to-month, no lock-in.
- [Small Business Marketing Service](https://trygameplan.com/small-business-marketing-service): A done-for-you marketing service for small businesses and startups — brand, website, awareness, and collateral planned, produced, and run for you on a flat monthly fee from $319/month, plus a one-time build from $5,000. Marketing handled as a managed service, not a tool to run or a stack of separate retainers to coordinate. Month-to-month, no lock-in, kickoff in 48 hours.
- [Managed Marketing Service](https://trygameplan.com/managed-marketing-service): A managed marketing service that runs your entire marketing function for you — brand, website, awareness, and collateral planned, produced, and run end to end by one team on a flat monthly fee from $319 to $2,500/month, plus a one-time build from $5,000. One team owns the whole result, not one channel; versus $3,000–$15,000+/month per discipline at a traditional agency or $152,000+/year for a single in-house hire. Month-to-month, no lock-in, kickoff in 48 hours.
- [Fractional CMO Alternative](https://trygameplan.com/fractional-cmo): A fractional CMO sets strategy but doesn't execute it. Gameplan gives you senior marketing direction AND full-stack execution in one engagement, from $319/month plus a one-time build from $5,000.
- [Fractional Marketing Team](https://trygameplan.com/fractional-marketing-team): Your outsourced marketing department — brand, website, awareness, and collateral built and run for you on a flat fee from $319/month, no lock-in, plus a one-time build from $5,000.
- [Marketing Agency Alternative](https://trygameplan.com/marketing-agency-alternative): The modern alternative to a traditional agency — full-stack marketing run for you on a flat monthly fee from $319/month, plus a one-time build from $5,000. No retainers, no lock-in, no project-management overhead.

## Compare

- [Gameplan vs Agencies, Freelancers & In-house](https://trygameplan.com/compare): How Gameplan compares to traditional agencies, in-house hires, freelancers, and DIY tools on cost, speed, flexibility, and coverage.
- [AI-Assisted vs Traditional Agency](https://trygameplan.com/ai-assisted-vs-traditional-agency): How an AI-assisted managed service delivers the same coverage as a traditional agency at a fraction of the cost and lead time.
- [Gameplan vs DIY Builders](https://trygameplan.com/gameplan-vs-diy-builders): Why a managed service beats Wix, Squarespace, and doing it yourself once your time is worth more than the subscription.
- [WordPress vs Static Website](https://trygameplan.com/wordpress-vs-static-website): Why we build fast, secure, 95+ PageSpeed static sites instead of WordPress, and what that means for your maintenance and performance.
- [AI Search vs Traditional SEO](https://trygameplan.com/ai-search-vs-traditional-seo): How getting cited in ChatGPT, Perplexity, and Google AI Overviews differs from traditional SEO, and how to be found in both.

## Guides

- [What Is a Managed Marketing Service?](https://trygameplan.com/resources/what-is-a-managed-marketing-service): What a managed marketing service includes, how it works, and whether it's right for your business — the pillar guide to the model.
- [How a Managed Marketing Service Actually Works](https://trygameplan.com/resources/how-a-managed-marketing-service-works): What you get month to month — the 48-hour kickoff, the four-ring build, the monthly rhythm, and where AI does the work while real people own the quality.
- [Managed Marketing Service vs Agency vs In-House](https://trygameplan.com/resources/managed-marketing-service-vs-agency-vs-in-house): A plain-English breakdown of what each model costs, how fast each moves, and which fits your business right now.
- [Do I Need a Marketing Agency?](https://trygameplan.com/resources/do-i-need-a-marketing-agency): An honest founder-to-founder diagnostic — the signs you've outgrown DIY marketing, the signs you're not ready yet, and the right shape of help.
- [Who Should You Hire to Run Your Marketing?](https://trygameplan.com/resources/who-should-you-hire-to-run-marketing-for-your-small-business): The four options for small-business marketing — in-house hire, agency, freelancers, or a managed service — and how to choose, with real costs.
- [How Much Should a Small Business Spend on Marketing?](https://trygameplan.com/resources/how-much-should-a-small-business-spend-on-marketing): Why the "10% of revenue" rule is useless for a small business, and what an in-house hire, an agency, DIY tools, and a managed service actually cost.
- [Fractional CMO: Advantages for Your Business Strategy](https://trygameplan.com/resources/the-impact-advantages-of-a-fractional-cmo-in-your-business-strategy): A fractional CMO gives you senior marketing leadership without the full-time cost — how the model works, who it fits, and when a managed service is the better call.
- [Is Your Website Ready for AI Search? A Checklist](https://trygameplan.com/resources/is-your-website-ready-for-ai-search): A plain-English checklist to see if your site is built to be cited in AI-generated answers from ChatGPT and Perplexity.
- [What Is a Fractional Marketing Team?](https://trygameplan.com/resources/what-is-a-fractional-marketing-team): What a fractional marketing team (also called an outsourced marketing department) is, what it does, what it costs, and when it beats a hire or an agency.
- [How Much Does a Fractional CMO Cost?](https://trygameplan.com/resources/how-much-does-a-fractional-cmo-cost): The real 2026 monthly cost of a fractional CMO ($8,000–$15,000/month for strategy, not execution), what drives the price, and the execution gap startups miss.
- [How Much Does It Cost to Outsource Marketing?](https://trygameplan.com/resources/how-much-does-it-cost-to-outsource-marketing): The honest 2026 cost of outsourcing marketing — real prices across AI services, agencies, and hires, side by side, with the lock-in math nobody shows you.
- [AI Marketing for Small Business: What It Actually Does](https://trygameplan.com/resources/ai-marketing-for-small-business): An honest owner's guide to AI marketing — what it does well, where it still needs a human, and whether to DIY the tools or have them run for you.
- [Done-for-You Marketing for SaaS](https://trygameplan.com/resources/done-for-you-marketing-for-saas): What done-for-you marketing for SaaS includes (positioning, trial-converting website, awareness, lifecycle email) and which stage of SaaS startup it fits.