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Fractional CMO + Marketing Subscription

A better way to grow
 small businesses startups portfolio companies

Stand out with done-for-you branding, marketing plans, websites, go-to-market strategies, and more without the huge commitment of hiring employees or a marketing agency.

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THE TIMELESS PROBLEM

Marketing is crucial for growth, but the traditional options to start and scale these efforts are rigid and expensive

OPTION A: HIRE IN-HOUSE

$0k+
Salaries & Benefits

This is the typical annual cost of a small in-house marketing team before expenditure on vendor products and services.

0+
Avg. Team Size

Marketing leaders need a team that can perform tasks from over a dozen common marketing disciplines.

0+
Months

Recruiting and onboarding marketing teams can take a long time, which means you're missing out on opportunities.

OPTION B: HIRE AN AGENCY

~0
Months

How long a traditional agency typically takes to build a brand strategy, messaging, and visuals, and articulate it back to you.

$0k+
Brand Workshop

The typical fee charged by a traditional agency to create a brand strategy, messaging, and visuals.

0
Months

Clients typically sign a contract lasting several months to a year when engaging with a traditional marketing agency.

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And this is before you start tackling your marketing tech stack costs

 

TRY A NEW WAY

Choose from a range of affordable monthly subscriptions, or one-time services, to fuel your growth

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Marketing Team
Get seasoned marketing leadership and a multi-disciplined team of marketers to help you articulate your brand strategy, identify your target buyers, develop a recognizable visual identity, manage driving awareness, and generate quality leads–all in one monthly subscription.
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Select Services
Pick the marketing or branding service you need—like social media management, email marketing, or affiliate marketing—and we’ll take it from there. This monthly service delivers done-for-you planning and management built around your business priorities.
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Launch Pad
Rapidly transform your startup from an idea into a clearly articulated strategy, ideal buyer profiles, brand voice, visual identity, a high-level marketing plan, and a customized online presence that best represents your business–all for a reasonable one-time investment.
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Website Only
Get a custom-designed website built for HubSpot, Shopify, or WordPress. We'll ensure your brand message, voice, and personality shine through to new buyers and existing customers. This one-time package is typically live in less than 30 days and includes 60 days of support.
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Advisory
Access marketing expertise to guide you through a range of topics, including brand, go-to-market strategy, content, and partnerships, without the cost of hiring a full-time employee. Advisory services are available at both an hourly rate and a monthly subscription option.
Got questions? Click here
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THE GAMEPLAN APP [BETA]

A dedicated marketing co-pilot, built with purpose

Our AI-backed app accelerates tasks, learns your business, and helps articulate your strategy, visual identity, and marketing plan fast—all without the usual blah AI responses.

WHO WE HELP

Calling all CEOs, CROs, and Startups

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CEOs & CROs
An experienced marketing leader costs $150k+ annually. We'll operate like employees but without the headache of recruiting, training, and overheads. Our focus is on creating a marketing plan for growth and bringing the talent to deliver it.
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Startups
Launching your new venture's marketing program can be daunting. Our team gives you the instant enterprise-level marketing experience to make your branding, website, and content stand out from the competition and drive growth.

Creative and efficient!

Gameplan was able to transform an idea into a fully realized company. They listened carefully, offered insights, and executed.

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Andrea Miles
Founder @ Charing Cross

Wonderful team!

Gameplan are smart, professional, and deliver flawless execution - I highly recommend them!

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Rose Alvarez
CCO @ CannaSpyglass

Amazing work!

Darren took on our website project at the last minute. It came out perfect. One of the best people we’ve ever worked with!

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Katy Silvers
CEO @ Biruk Silvers Foundation

A versatile and reliable team!

Gameplan is a great partner that handles marketing, branding, and lead generation. Highly recommend!

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David Flynn
Founder @ Automatic

Rapid and detail-orientated!

We went from a name to a clear brand strategy, visual identity, and functioning website in just three weeks. Incredible!

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Deon Van Vuuren
Founder @ PitGuys

A very valuable resource!

Gameplan's advice, research, and execution have been invaluable to moving our initiatives forward.

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Meg Appelgate
CEO @ Unsilenced

Got questions?

How does Gameplan work?

At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.

Should a startup use an agency?

Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.

What is startup marketing?

Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.

Will you work with my other providers?

Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.

What platforms do you work with?

We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.

What if I don't know what I need?

Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.