The flexible marketing subscription for
small businesses
startups
growing brands
Gameplan helps you stand out with unique branding, marketing strategies, website design and build, daily marketing tasks, and access to on-demand marketing expertise—simple to budget, easy to scale.

Trusted by startups and growth brands from all industries












Marketing is crucial for growth, but the traditional options to start and scale these efforts are rigid and expensive

OPTION A: HIRE IN-HOUSE
This is the typical annual cost of a small in-house marketing team before expenditure on vendor products and services.
Marketing leaders need a team that can perform tasks from over a dozen common marketing disciplines.
Recruiting and onboarding marketing teams can take a long time—in that time, you're missing out on marketing opportunities.
OPTION B: HIRE AN AGENCY
How long a traditional agency typically takes to build a brand strategy, messaging, and visuals, and articulate it back to you.
The typical fee charged by a traditional agency to create a brand strategy, messaging, and visuals.
Clients typically sign a contract lasting several months to a year when engaging with a traditional marketing agency.
And this is before you start tackling your marketing tech stack costs
Choose from a range of affordable monthly subscriptions, or one-time services, to fuel your growth
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Marketing Team
Select Services
Advisory
Launch Pad
Website Only
Flex Studio
A dedicated marketing co-pilot, built with purpose
Our AI-backed app accelerates tasks, learns your business, and helps articulate your strategy, visual identity, and marketing plan fast—all without the usual blah AI responses.
Calling all CEOs, CROs, and Startups
CEOs & CROs
Startups
Creative and efficient!
Gameplan was able to transform an idea into a fully realized company. They listened carefully, offered insights, and executed.

Andrea Miles
Founder @ Charing Cross
Wonderful team!
Gameplan are smart, professional, and deliver flawless execution - I highly recommend them!

Rose Alvarez
CCO @ CannaSpyglass
Amazing work!
Darren took on our website project at the last minute. It came out perfect. One of the best people we’ve ever worked with!

Katy Silvers
CEO @ Biruk Silvers Foundation
A versatile and reliable team!
Gameplan is a great partner that handles marketing, branding, and lead generation. Highly recommend!

David Flynn
Founder @ Automatic
Rapid and detail-orientated!
We went from a name to a clear brand strategy, visual identity, and functioning website in just three weeks. Incredible!

Deon Van Vuuren
Founder @ PitGuys
A very valuable resource!
Gameplan's advice, research, and execution have been invaluable to moving our initiatives forward.

Meg Appelgate
CEO @ Unsilenced
Got questions?
At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.
Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.
Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.
Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.
We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.
Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.