At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.

Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.

Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.

Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.

We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.

Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.