Pricing

Simple pricing, built to get you found

Every plan starts with a website built to show up in Google and AI search. From there, pick how much of the growth engine you want us running.

The short answer: a foundation you own, not a site you rent (from $5,000, one-time) plus a monthly plan starting from $319 and month-to-month commitment. Most businesses land on Growth Plus at $945/month, the fastest path from "built" to "found." Not sure which fits? Start with a free visibility snapshot and we'll tell you honestly.

Monthly Annual 2 months free

Growth

The custom, static website that gets you found, managed for you

$319/mo

$266/mo

A foundation you own, not a site you rent.
From $5,000, one-time.

$3,190/yr billed annually, save ~17%.
Foundation built from $5,000, one-time.

Full technical SEO/AEO: on-page, technical, schema, robots.txt, llm.txt
FAQ/AEO answers, written and fact-checked by us
Every page passes our 113-point pre-launch QA check before it goes live
Unlimited updates and new pages, each reviewed by a person before it goes live
You send new content; we edit and optimize it for SEO/AEO, not just post it
Managed hosting, global CDN, preview sandbox, SSL, bot and spam security
Monthly outcome report, written and interpreted by your team
AI-citation report on your core pages, ~20 tracked queries
See whether each AI engine cites you, yes or no, plus the trend
Pages optimized for AI answers at build, then tracked
Market context on where your category is going

Get your free visibility snapshot

Recommended

Growth Plus

The website plus a team creating your content and owning your strategy

$945/mo

$788/mo

A foundation you own, not a site you rent.
From $5,000, one-time.

$9,450/yr billed annually, save ~17%.
Foundation built from $5,000, one-time.

Everything in Growth, plus:
Up to 6 commercial-intent articles a month, researched and written by us
Persona review and fact-check on every article before it goes live
We own your content calendar and SEO/AEO strategy for you
Ongoing keyword and content-gap research, delivered as a ranked plan, not a data dump
Monthly competitor tracking, with our read on what to do about it
Monthly strategy and review call with the person who owns your account
All commercial pages, ~50 tracked queries, per-page and per-engine breakdown
Every new article built fan-out-first, pages refreshed as gaps appear
2 to 3 named competitors tracked, see where they are cited and you are not

Get your free visibility snapshot

Scale

More output, quarterly planning, and a bigger bench that raises your website game

$2,700/mo

$2,250/mo

A foundation you own, not a site you rent.
From $5,000, one-time.

$27,000/yr billed annually, save ~17%.
Foundation built from $5,000, one-time.

Everything in Growth Plus, plus:
Up to 15 commercial-intent articles a month, researched and written by us
Animated diagrams and charts that look curated, not mass generated
We own all outputs, ensuring they're good for the brand or need redoing
Quarterly planning that sets your priorities for the next 90 days
The full Gameplan bench delivering strategy, content, creative, and visibility
A named contact who owns your results and answers when you call
Full-site coverage, ~100+ tracked queries, plus a prioritized gap-to-action list
Continuous fan-out across all buyer pages, plus a monthly gap-fill sweep
5+ competitors tracked, so we take the gap where they lead

Get your free visibility snapshot

Every plan qualifies through a discovery call after your snapshot, not a self-serve checkout. That's how we make sure the tier actually fits before you commit to it.

See full comparison

Feature	Growth	Growth Plus	Scale
Get found
On-page SEO
Technical SEO
Schema markup
robots.txt + sitemap
llm.txt
FAQ/AEO answers we create
Keyword + content ideas
Content review + SEO/AEO optimization
New content creation		Up to 6/mo	Up to 15/mo
AI visibility
AI-citation report	Core pages, ~20 queries, cited yes/no per engine + trend	All commercial pages, ~50 queries, + per-page & per-engine breakdown	Full site, ~100+ queries, + prioritized gap-to-action list
AEO / fan-out optimization	Optimized at build, tracked after	Ongoing on new content, page refreshes as gaps appear	Continuous across all buyer pages + monthly gap-fill sweep
Competitor visibility	Market context	2-3 named competitors	5+ competitors + take-the-gap action
Website & infrastructure
Custom website build
Responsive design (desktop, tablet, mobile)
95+ PSI score
Managed hosting
Global CDN
Preview/sandbox environment
SSL
Security
Bot + spam protection
Unlimited updates
Add new pages
Lead capture forms
Email notifications on form submissions
Your analytics data (Google Analytics)
AI persona testing
Strategy & people
Monthly outcome report
Monthly review call
Competitor tracking
Quarterly planning
Campaigns
Marketing campaigns (content repurposing, social scheduling, email, landing page, collateral)		Add-on	Add-on

Marketing campaigns are a paid add-on available on Growth Plus and Scale, scoped and quoted per campaign, not bundled into either plan. See the marketing campaigns section below.

Add-on · Growth Plus & Scale

Marketing campaigns

Want a coordinated push, not just content? Add a campaign to your plan. A typical campaign runs ~3 months across social, email, and a landing page around one goal, plus a cornerstone piece like an eBook, with the mix shaped to your business (no email list? we lean into social). Content repurposing and social scheduling live here, in the campaign, not in your monthly plan. Campaigns are scoped and priced to what you actually need, quoted up front.

Ask about a campaign