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01.
Marketing Subscription
Get a Fractional CMO, skilled team, and done-for-you marketing tailored to your priorities
02.
Website Design & Build
Launch a professional website complete with graphics, pages, and conversion-ready layouts
03.
Strategic Advisory
Tap into experienced guidance across brand, GTM, and campaigns—only when you need it
04.
Product-Led Growth
Guidance on adopting a PLG strategy, from user onboarding to activation, expansion, and pricing
01.
For Executives
Scale your marketing initiatives quickly, effectively, and profitably
02.
For Startups
Drive brand awareness while maximizing your time and protecting your budget
03.
For PE/VC
Marketing support for your portfolio companies without adding headcount
04.
Flex Studio
On-demand creative resources for your marketing and branding projects

Marketing Subscription

Get a Fractional CMO, skilled team, and done-for-you marketing tailored to your business priorities.

Other Services

By Teams

Which strategy gets your business growing?

Answer a few short questions to uncover your most effective growth model and top strategic priorities.

Takes 1 minute to complete

Is your business ready for product-led growth?

Find out how prepared your business is to adopt product-led growth and where to focus your energy first.

Takes 1 minute to complete

Other Resources

AI
Branding
Content Marketing
Culture
Customer Success
Marketing Ops
Productivity
FAQs

Our predictable pricing & plans

Join for free, pay-as-you-go, or pick an affordable and scalable subscription.

PAYG

Submit individual marketing or branding requests as needed. No monthly subscription required.

$0/mo.

  • Task-based execution
  • Marketing Coordinator
  • Flexible capacity
  • Work prioritized by your team
  • Managed delivery & QA
  • Pay per task
Join to get started
Ideal for one-off projects, overflow work, or trying Gameplan before committing to a subscription.
POPULAR

Marketing Execution Only

Pick one or more of the marketing or branding services you need—like social media, email marketing, or sales collateral.

$3.75k/mo.

  • Task-based execution
  • Marketing Coordinator
  • Two active tasks
  • Work prioritized by your team
  • Managed delivery & QA
  • Monthly output
Join to get started
Ramp up in specific areas for seasonal or monthly periods, including augmenting your existing team.
CMO-Led Marketing

Fractional strategic marketing leadership paired with hands-on execution to guide priorities, direction, and delivery.

$6k/mo.

  • Up to 8 hrs/mo. FCMO time
  • Marketing Coordinator
  • Three active tasks
  • Work prioritized with our team
  • Managed delivery & QA
  • Monthly output
Join to get started
Strategy and execution for teams that want a clear vision, priorities, and progress without hiring.

Featured products  

Advisory Only

Access marketing expertise on a range of topics, including brand, go-to-market strategy, content, and partnerships.

$1.65k/mo. (starting)

  • Brand Strategy & Identity
  • Go-To-Market Strategy
  • Email Marketing
  • Social Media
  • Channel Partnerships
  • Lead-Generation
Join to get started
Vet your ideas, get a fresh perspective, or learn a new approach. Benefit from impartial third-party advice from people who have done it before.
Launch Pad

Transform your startup idea into a clear brand strategy, persona, and marketing plan for a one-time investment.

$5k/one-time

  • Custom Brand Strategy
  • Custom Visual Identity
  • Custom Marketing Plan
  • Custom Website Design & Build
  • Email & Social Account Setup
  • Business Card Design
Join to get started
The Launch Pad package helps prepare new ideas for success by addressing critical brand and marketing decisions and mitigating mistakes.
Website Only

Get a custom website on HubSpot, Shopify, or WordPress. We'll ensure your message and brand shine through.

$3.5k/one-time

  • Up to 8 Standard Pages
  • Blog Listing & Single Post Template
  • Contact or Meeting Scheduler Page
  • Legal/Privacy Policy Page
  • All Graphics & Icons
  • Live on Your Domain
Join to get started
Keeping your website fresh is critical. Whatever your business, we deliver a clear, tailored experience for new and existing buyers.
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Looking for other services?

Beyond marketing services, Gameplan offers access to adjacent services through hand-selected partners to support your IT and product needs.

Managed IT Services

Gameplan partners with affordable managed service providers to deliver IT services alongside its marketing solutions.

App Design

Certified UX/UI pros provide guidance on intuitive app screens that enhance user experience, shorten time to value, and support business goals.

Web App Development

Our experienced app pros build and maintain marketplaces, directories, and web tools to acquire users and support your growth goals.

FAQs

Can I submit unlimited requests?

You can submit as many requests as you’d like.

Work is delivered based on your plan’s capacity and the number of active tasks at a time. Plans are designed to consistently move 1–2 meaningful projects forward in parallel.

A project may include items like a landing page, an email campaign, a sales one-pager, or a small website update. These efforts are coordinated to ensure quality, predictable delivery, and fair prioritization across clients.

If you ever need more moving at once or a faster turnaround, you can contact us through the app.

What does the Fractional CMO time include?

Fractional CMO time is used for strategic marketing guidance, reviewing and optimizing campaigns, consulting on branding, or other executive-level marketing tasks your business needs.

Can I roll over unused CMO time?

Fractional CMO time does not roll over to the next month; however, it can be repurposed to complete additional execution tasks within your current billing month.

What social media platforms do you work with?

Platforms included are LinkedIn, X/Twitter, Facebook, and Instagram.

Can I choose which social media platforms to focus on?

Yes, you can choose (and we'll advise on) the social media platforms that align best with your business goals, and we’ll tailor the content and engagement strategies accordingly.

What website & CRM platforms do you work with?

Our go-to platforms are HubSpot (also a CRM), WordPress, and Webflow. In addition to building, we can handle the ongoing maintenance, updates, and optimization of your website and CRM system to a standard level, ensuring they function smoothly and effectively support your business operations. For more advanced or custom deployments, additional management fees may apply.

Can I make plan changes if my business needs change?

Yes. While the our plans are a great starting point, businesses can grow in unlimited directions, so we aim to be flexible. You can switch plans, add on more subscriptions, and purchase one-off products as needed. You can contact us in the app at any time to discuss more custom needs.