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Gameplan

Simple pricing, built to get you found

Every plan starts with a website built to show up in Google and AI search. From there, pick how much of the growth engine you want us running.

A foundation you own, not a site you rent (from $5,000, one-time) plus a monthly plan starting from $319 and month-to-month commitment. Most businesses land on Growth Plus at $945/month, the fastest path from "built" to "found." Not sure which fits? Start with a free visibility snapshot and we'll tell you honestly.

Monthly Annual 2 months free

Growth

The custom, static website that gets you found, managed for you

$319/mo

$266/mo

A foundation you own, not a site you rent.
From $5,000, one-time.

$3,190/yr billed annually, save ~17%.
Foundation built from $5,000, one-time.

  • Full technical SEO/AEO: on-page, technical, schema, robots.txt, llm.txt
  • FAQ/AEO answers, written and fact-checked by us
  • Every page passes our 113-point pre-launch QA check before it goes live
  • Unlimited updates and new pages, each reviewed by a person before it goes live
  • You send new content; we edit and optimize it for SEO/AEO, not just post it
  • Managed hosting, global CDN, preview sandbox, SSL, bot and spam security
  • Monthly outcome report, written and interpreted by your team
  • AI-citation report on your core pages, ~20 tracked queries
  • See whether each AI engine cites you, yes or no, plus the trend
  • Pages optimized for AI answers at build, then tracked
  • Market context on where your category is going
Get your free visibility snapshot
Recommended

Growth Plus

The website plus a team creating your content and owning your strategy

$945/mo

$788/mo

A foundation you own, not a site you rent.
From $5,000, one-time.

$9,450/yr billed annually, save ~17%.
Foundation built from $5,000, one-time.

  • Everything in Growth, plus:
  • Up to 6 commercial-intent articles a month, researched and written by us
  • Persona review and fact-check on every article before it goes live
  • We own your content calendar and SEO/AEO strategy for you
  • Ongoing keyword and content-gap research, delivered as a ranked plan, not a data dump
  • Monthly competitor tracking, with our read on what to do about it
  • Monthly strategy and review call with the person who owns your account
  • All commercial pages, ~50 tracked queries, per-page and per-engine breakdown
  • Every new article built fan-out-first, pages refreshed as gaps appear
  • 2 to 3 named competitors tracked, see where they are cited and you are not
Get your free visibility snapshot

Scale

More output, quarterly planning, and a bigger bench that raises your website game

$2,700/mo

$2,250/mo

A foundation you own, not a site you rent.
From $5,000, one-time.

$27,000/yr billed annually, save ~17%.
Foundation built from $5,000, one-time.

  • Everything in Growth Plus, plus:
  • Up to 15 commercial-intent articles a month, researched and written by us
  • Animated diagrams and charts that look curated, not mass generated
  • We own all outputs, ensuring they're good for the brand or need redoing
  • Quarterly planning that sets your priorities for the next 90 days
  • The full Gameplan bench delivering strategy, content, creative, and visibility
  • A named contact who owns your results and answers when you call
  • Full-site coverage, ~100+ tracked queries, plus a prioritized gap-to-action list
  • Continuous fan-out across all buyer pages, plus a monthly gap-fill sweep
  • 5+ competitors tracked, so we take the gap where they lead
Get your free visibility snapshot

Every plan qualifies through a discovery call after your snapshot, not a self-serve checkout. That's how we make sure the tier actually fits before you commit to it.

See full comparison
Feature Growth Growth Plus Scale
Get found
On-page SEO
Technical SEO
Schema markup
robots.txt + sitemap
llm.txt
FAQ/AEO answers we create
Keyword + content ideas
Content review + SEO/AEO optimization
New content creation Up to 6/mo Up to 15/mo
AI visibility
AI-citation report Core pages, ~20 queries, cited yes/no per engine + trend All commercial pages, ~50 queries, + per-page & per-engine breakdown Full site, ~100+ queries, + prioritized gap-to-action list
AEO / fan-out optimization Optimized at build, tracked after Ongoing on new content, page refreshes as gaps appear Continuous across all buyer pages + monthly gap-fill sweep
Competitor visibility Market context 2-3 named competitors 5+ competitors + take-the-gap action
Website & infrastructure
Custom website build
Responsive design (desktop, tablet, mobile)
95+ PSI score
Managed hosting
Global CDN
Preview/sandbox environment
SSL
Security
Bot + spam protection
Unlimited updates
Add new pages
Lead capture forms
Email notifications on form submissions
Your analytics data (Google Analytics)
AI persona testing
Strategy & people
Monthly outcome report
Monthly review call
Competitor tracking
Quarterly planning

Outside the monthly plans

Two other ways to engage

Brand sprint

$3,500

One-time · typically 2–3 weeks

Positioning, messaging, and visual identity: the foundation a website needs to mean something. Run it before the build, alongside it, or on its own if you just need clarity on where you stand.

Talk to us about a brand sprint

Collateral

Per project

Scoped at kickoff · no retainer needed

Sales decks, one-pagers, pitch decks, event materials, tent cards. Designed to your brand, built to hand to a prospect. See examples of what we've produced.

See collateral examples

Fractional CMO

From $7,500/mo

Month-to-month · scope set at kickoff

Strategy and full-stack delivery in one engagement: brand, website, awareness, collateral. For businesses that need a senior marketing owner, not just a website. The 90-day blueprint covers what happens month by month.

See the engagement

Common questions

Pricing questions

What does the monthly price cover?

The plans on this page cover the managed website and SEO/AEO content service. Growth ($319/month) keeps your foundation running well. Growth Plus ($945/month) adds a content team writing up to six commercial-intent articles a month. Scale ($2,700/month) extends to more content, quarterly planning, and the full Gameplan bench. Brand sprints ($3,500) and the Fractional CMO engagement (from $7,500/month) are separate; both are covered further down this page.

Is there a long-term contract or minimum commitment?

No. All plans are month-to-month with no lock-in, no contract. The only upfront cost is the foundation build (from $5,000), which you own permanently regardless of whether you continue with a monthly plan.

What does the foundation actually include?

The foundation is the technical and strategic base the whole service runs on, not just a website. It covers a fully custom-built site (95+ PageSpeed, AI search readiness, full schema markup, robots.txt, llm.txt, structured data), analytics and tracking setup, and a 113-point pre-launch QA check. It's yours outright: your code, your domain, your data. To build it well, we need to understand your brand: your positioning, audience, and messaging. If your brand needs significant development first, we'll tell you. A brand sprint ($3,500) can run before or alongside the build.

What is the difference between Growth, Growth Plus, and Scale?

All three are ongoing managed service plans for the website and content layer. Growth ($319/month) is the foundation actively managed: unlimited updates, SEO/AEO maintenance, monthly outcome reporting, and AI citation tracking. Growth Plus ($945/month) adds a content team that writes up to six commercial-intent articles a month, owns your content calendar, and drives your SEO/AEO strategy. Scale ($2,700/month) adds more content (up to 15 articles/month), quarterly planning, and the full Gameplan bench across strategy, content, creative, and visibility. Brand sprints ($3,500) and collateral are outside these plans and priced separately.

What if my brand isn't ready for a website yet?

A brand sprint gets you there first. We run positioning, messaging, and visual identity in a focused engagement ($3,500), typically two to three weeks, so the website has something solid to build on. Some clients run the sprint and the build in parallel; others do the sprint first. Either way, we'll tell you what makes sense after the discovery call.

What if I need more than a website: strategy, full execution, the whole thing?

That's the Fractional CMO engagement. Strategy and full-stack delivery (brand, website, awareness, collateral) in one managed engagement from $7,500/month, scope set at kickoff based on where your business is. Month-to-month, no contract. See the Fractional CMO page for what a 90-day engagement covers.

Get started

See where you stand before you commit

Free visibility snapshot first, no commitment. If a plan makes sense after that, we'll tell you honestly which one.

Get your free visibility snapshot