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Marketing Subscription
Get a Fractional CMO, skilled team, and done-for-you marketing tailored to your priorities
02.
Website Design & Build
Launch a professional website complete with graphics, pages, and conversion-ready layouts
03.
Strategic Advisory
Tap into experienced guidance across brand, GTM, and campaigns—only when you need it
04.
Product-Led Growth
Guidance on adopting a PLG strategy, from user onboarding to activation, expansion, and pricing
01.
For Executives
Scale your marketing initiatives quickly, effectively, and profitably
02.
For Startups
Drive brand awareness while maximizing your time and protecting your budget
03.
For PE/VC
Marketing support for your portfolio companies without adding headcount
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Flex Studio
On-demand creative resources for your marketing and branding projects

Marketing Subscription

Get a Fractional CMO, skilled team, and done-for-you marketing tailored to your business priorities.

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Team Alignment

Which strategy gets your business growing?

Answer a few short questions to uncover your most effective growth model and top strategic priorities.

Takes 1 minute to complete

Is your business ready for product-led growth?

Find out how prepared your business is to adopt product-led growth and where to focus your energy first.

Takes 1 minute to complete

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FAQs

Turn your software product into your top revenue channel

Get expert guidance on implementing a product-led growth (PLG) strategy, from onboarding and pricing to user activation and expansion.

What is Product-Led Growth?

Product-Led Growth (PLG) is a go-to-market strategy in which your product drives user acquisition, activation, and expansion—often before a sales conversation even occurs. It aligns product, marketing, sales, and customer success around delivering value through the product experience itself. The result: faster adoption, lower customer acquisition costs, and scalable, efficient growth that compounds over time.

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Are you ready for Product-Led Growth?

Answer a few short questions, get a clear view of where to prioritize your efforts, and get PLG ready.

THE NEW WAY TO MARKET

Build a growth strategy that turns your product into an acquisition, activation, and revenue engine

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Onboarding Strategy
First impressions matter. We help you design and refine onboarding experiences that get users to recognize value quickly and reduce drop-off. From guided walkthroughs to tooltips, we align onboarding with your product’s strengths and users’ needs.
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Pricing & Packaging
Your pricing model can either accelerate or stall product-led growth. We help you design trials, freemium tiers, and feature-based pricing that align with usage patterns and conversion potential, so you grow adoption without sacrificing revenue.
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In-Product Conversion
We help you map and optimize the paths from free to paid. Whether it's upgrade nudges, feature gating, or contextual prompts, we advise on placements and messaging that feel organic and convert.
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Activation & Retention
The best growth strategy is to keep users engaged. We help you identify key actions that lead to long-term usage, then build retention loops and touchpoints to keep your app sticky with users.
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Growth Metrics
Product-led growth is only as good as what you measure. We guide you in selecting the right North Star metrics and the ideal tools to track and continually improve the user journey and product outcomes.

Start today and scale as needed

Initial PLG Consultation

Strategic product-led growth consultation aligning product experience with acquisition, activation, and expansion.

$1.2k/one-time

  • PLG Readiness
  • Onboarding Strategy
  • Pricing & Packaging
  • In-Product Conversion
  • Activation & Retention
  • Growth Metrics
Join to get started
Product-Led Growth (PLG) enables software companies to grow their revenue without relying on expensive sales and marketing efforts.
  • Gameplan transformed a vision into a fully realized brand. They listened, gave insights, and executed.
    Andrea Miles
    Founder @ Charing Cross
  • Gameplan are smart, professional, and deliver flawless execution - I highly recommend them!
    Rose Alvarez
    CCO @ CannaSpyglass
  • Darren took on our website project at the last minute. It came out perfect!
    Katy Silvers
    CEO @ Biruk Silvers Foundation
  • Gameplan is a great partner that handles marketing, branding, and lead generation. Highly recommend!
    David Flynn
    Founder @ Automatic
  • We went from a name to a brand strategy, visual identity, and operating website in 3 weeks. Wow!
    Deon Van Vuuren
    Founder @ PitGuys
  • Gameplan's advice, research, and execution have been invaluable to moving our initiatives forward.
    Meg Appelgate
    CEO @ Unsilenced
WHO WE HELP

Calling all CEOs, CROs, and Startups

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CEOs & CROs
An experienced marketing leader costs $150k+ annually. We'll operate like employees but without the headache of recruiting, training, and overheads. Our focus is on creating a marketing plan for growth and bringing the talent to deliver it.
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Startups
Launching your new venture's marketing program can be daunting. Our team gives you the instant enterprise-level marketing experience to make your branding, website, and content stand out from the competition and drive growth.

Let’s turn your product into a self-sustaining growth engine

Start small, move fast, and unlock scalable growth with expert PLG support.

Got questions?

How is PLG advisory different from traditional marketing advisory?

Traditional marketing focuses on demand generation and messaging. PLG advisory focuses on how users experience, adopt, and realize value from your product—then aligns marketing, product, and revenue teams around those signals.

What types of companies is PLG advisory best for?

PLG advisory is best for SaaS and tech-enabled businesses with self-serve or trial-based products, freemium models, or products where usage and adoption strongly influence conversion and retention.

What does PLG advisory actually help improve?

PLG advisory commonly focuses on improving activation rates, reducing time-to-value, increasing product adoption, clarifying upgrade paths, and aligning product signals with marketing and sales efforts.

How long does it take to see an impact from PLG advisory?

You’ll typically see early improvements in clarity and prioritization within the first month, with measurable gains in activation, engagement, or conversion as changes are rolled out over subsequent cycles.