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01.
Marketing Subscription
Get a Fractional CMO, skilled team, and done-for-you marketing tailored to your priorities
02.
Website Design & Build
Launch a professional website complete with graphics, pages, and conversion-ready layouts
03.
Strategic Advisory
Tap into experienced guidance across brand, GTM, and campaigns—only when you need it
04.
Product-Led Growth
Guidance on adopting a PLG strategy, from user onboarding to activation, expansion, and pricing
01.
For Executives
Scale your marketing initiatives quickly, effectively, and profitably
02.
For Startups
Drive brand awareness while maximizing your time and protecting your budget
03.
For PE/VC
Marketing support for your portfolio companies without adding headcount
04.
Flex Studio
On-demand creative resources for your marketing and branding projects

Marketing Subscription

Get a Fractional CMO, skilled team, and done-for-you marketing tailored to your growth priorities

Other Services

By Teams

Which strategy gets your business growing?

Answer a few short questions to uncover your most effective growth model and top strategic priorities

Takes 1 minute to complete

Is your business ready for product-led growth?

Find out how prepared your business is to adopt product-led growth and where to focus your energy first

Takes 1 minute to complete

Other Resources

AI
Branding
Content Marketing
Culture
Customer Success
Marketing Ops
Productivity
FAQs

Turn your software product into your top revenue growth channel

Get expert guidance on implementing a product-led growth (PLG) strategy, from onboarding and pricing to user activation and expansion.

What is Product-Led Growth (PLG)?

Product-Led Growth (PLG) is a go-to-market strategy where your product drives user acquisition, activation, and expansion—often before a sales conversation ever happens. It aligns product, marketing, sales, and customer success around delivering value through the product experience itself. The result: faster adoption, lower customer acquisition costs, and scalable, efficient growth that compounds over time.

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Are you ready for Product-Led Growth?

Answer a few short questions, get a clear view of where to prioritize your efforts, and get PLG ready.

THE NEW WAY TO MARKET

Build your marketing momentum with clear direction, organization, and consistent activity

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Onboarding Strategy
First impressions matter. We help you design and refine onboarding experiences that get users to recognize value quickly and reduce drop-off. From guided walkthroughs to tooltips, we align onboarding with your product’s strengths and users’ needs.
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Pricing & Packaging
Your pricing model can either accelerate or stall product-led growth. We help you design trials, freemium tiers, and feature-based pricing that align with usage patterns and conversion potential, so you grow adoption without sacrificing revenue.
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In-Product Conversion
We help you map and optimize the paths from free to paid. Whether it's upgrade nudges, feature gating, or contextual prompts, we advise on placements and messaging that feel organic and drive conversions.
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Activation & Retention
The best growth strategy is to keep users engaged. We help you identify key actions that lead to long-term usage, then build retention loops, lifecycle emails, and touchpoints to keep your app sticky with users.
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Growth Metrics
Product-led growth is only as good as what you measure. We guide you in selecting the right North Star metrics and the ideal tools to track and continually improve the user journey and product outcomes.

Start today and scale in any direction

PLG Advisory

Transform your product into a powerful revenue channel.

$5k/mo. (STARTING)

  • PLG Readiness
  • Onboarding Strategy
  • Pricing & Packaging
  • In-Product Conversion
  • Activation & Retention
  • Growth Metrics
CONTACT US
Product-Led Growth (PLG) enables software companies to grow their revenue without relying on expensive sales and marketing efforts.

Creative and efficient!

Gameplan was able to transform an idea into a fully realized company. They listened carefully, offered insights, and executed.

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Andrea Miles
Founder @ Charing Cross

Wonderful team!

Gameplan are smart, professional, and deliver flawless execution - I highly recommend them!

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Rose Alvarez
CCO @ CannaSpyglass

Amazing work!

Darren took on our website project at the last minute. It came out perfect. One of the best people we’ve ever worked with!

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Katy Silvers
CEO @ Biruk Silvers Foundation

A versatile and reliable team!

Gameplan is a great partner that handles marketing, branding, and lead generation. Highly recommend!

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David Flynn
Founder @ Automatic

Rapid and detail-orientated!

We went from a name to a clear brand strategy, visual identity, and functioning website in just three weeks. Incredible!

Image of Deon Van Vuuren, Founder of PitGuys

Deon Van Vuuren
Founder @ PitGuys

A very valuable resource!

Gameplan's advice, research, and execution have been invaluable to moving our initiatives forward.

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Meg Appelgate
CEO @ Unsilenced

WHO WE HELP

Calling all CEOs, CROs, and Startups

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CEOs & CROs
An experienced marketing leader costs $150k+ annually. We'll operate like employees but without the headache of recruiting, training, and overheads. Our focus is on creating a marketing plan for growth and bringing the talent to deliver it.
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Startups
Launching your new venture's marketing program can be daunting. Our team gives you the instant enterprise-level marketing experience to make your branding, website, and content stand out from the competition and drive growth.

Let’s turn your product into a self-sustaining growth engine

Start small, move fast, and unlock scalable growth with expert PLG support

Got questions?

How does Gameplan work?

At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.

Should a startup use an agency?

Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.

What is startup marketing?

Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.

Will you work with my other providers?

Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.

What platforms do you work with?

We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.

What if I don't know what I need?

Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.