90% of startups don't survive–be in the 10% that thrive
CB Insights' market research found that startups typically fail due to poor market fit, cashflow issues, and a lack of the right team. Gameplan addresses all of these areas.
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Trusted by future leaders in their industries








Overcoming early challenges takes sharp focus, smart investments, and guidance from experienced partners

Building a solution that looks for a problem rather than targeting a market need is the main reason for failure. A clear marketing strategy to meet and engage buyers on their terms is critical to reach $1m annually.
Money and time are precious and need to be used wisely. How you spend your money is critical, yet many startups fail to find solutions that provide a means to fast start and scale economically as their business grows.
Asking a plumber to wire the electricity in your house is not smart. Founders more often regret not adding experienced specialists to their team because their wisdom can save them countless hours and dollars annually.
We help drive awareness and grow your revenue while saving you time and keeping your profits strong
Gameplan helps establish a lean tech stack, scalable processes, and optimized budget practices that start you out on a solid foundation for sustainable growth.

Our subscription model reduces operating expenses compared to hiring in-house staff or agencies, offering predictable, lower costs that help protect your investment.
Gameplan allows you to easily scale your marketing efforts while protecting your cash flow and capital reserves, which can be better utilized for other initiatives.
Streamline operations by consolidating your tech stack, reducing unnecessary expenditure on tools and infrastructure, and allowing for a focus on cost optimization.
Gameplan's expertise and advanced tools lead to effective marketing campaigns and data-driven insights, increasing sales and ROI.
Reduce the risk of ineffective marketing strategies burning through valuable cash reserves during the critical early years.
Cost Efficiency
Increased Scalability
Operational Efficiency
Revenue Generation
Risk Mitigation
Better Focus
Choose from a range of affordable monthly subscriptions, or one-time services, to fuel your growth
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Calling all CEOs, CROs, and Startups
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The Gameplan App
Our AI-backed app speeds up the process of building a winning strategy, visual identity, marketing plan, and more without distracting you from other critical launch tasks.
Expand your knowledge
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The Business Benefits of Having a Fractional CMO?
Enhance your marketing without the overhead of a full-time executive.View Article -
The Importance of a Modern CRM in Your Business
Scale your business while maintaining a personal connection with customers.VIEW ARTICLE -
Why Focusing on Data, Data, and More Data Works
How obsessing over buyer goals and preferences leads to better performance.View Article -
The Power of Surveying Your Customers
Why understanding customer preferences is vital for long-term viability.View Article
Join other startups taking the path to profitable growth
Schedule a call to tell us about your needs at a time that suits you.
Got questions?
At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.
Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.
Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.
Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.
We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.
Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.