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A reported 90% of all startups fail; be in the 10% that thrive

CB Insights' market research found that the top three reasons startups fail are a poor market fit, running out of cash, and the lack of the right team. Gameplan's expertise addresses all of these areas.

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WHY STARTUPS FAIL

Surviving early challenges requires laser focus, wise investment, and experienced support

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Poor Market Fit

Building a solution that looks for a problem rather than targeting a market need is the main reason for failure. A clear marketing strategy to meet and engage buyers on their terms is critical to reach $1m annually. 

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Ran Out of Cash

Money and time are precious and need to be used wisely. How you spend your money is critical, yet many startups fail to find solutions that provide a means to fast start and scale economically as their business grows.

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Not the Right Team

Asking a plumber to wire the electricity in your house is not smart. Founders more often regret not adding experienced specialists to their team because their wisdom can save them countless hours and dollars annually.

THE GAMEPLAN ADVANTAGE

We drive revenue growth while protecting your time and profitability

Gameplan helps establish a lean tech stack, scalable processes, and optimized budget practices that start you out on a solid foundation for sustainable growth.

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Cost Efficiency
Our subscription model reduces operating expenses compared to hiring in-house staff or agencies, offering predictable, lower costs that help protect your investment.
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Increased Scalability
Gameplan allows you to easily scale your marketing efforts while protecting your cash flow and capital reserves, which can be better utilized for other initiatives.
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Operational Efficiency
Streamline operations by consolidating your tech stack, reducing unnecessary expenditure on tools and infrastructure, and allowing for a focus on cost optimization.
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Revenue Generation
Gameplan's expertise and advanced tools lead to effective marketing campaigns and data-driven insights, increasing sales and ROI.
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Risk Mitigation
Reduce the risk of ineffective marketing strategies burning through valuable cash reserves during the critical early years.
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Better Focus
By handling marketing tasks, Gameplan allows founders to concentrate on other business tasks, improving overall performance.
WHO WE HELP

Calling all CEOs, CROs, and Startups

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CEOs & CROs
An experienced marketing leader costs $150k+ annually. We'll operate like employees but without the headache of recruiting, training, and overheads. Our focus is on creating a marketing plan for growth and bringing the talent to deliver it.
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Startups
Launching your new venture's marketing program can be daunting. Our team gives you the instant enterprise-level marketing experience to make your branding, website, and content stand out from the competition and drive growth.
HOW IT WORKS

An affordable monthly subscription that combines marketing leadership, execution, and operations

Base Plan

Essential services every business needs to establish its brand, drive awareness, and generate leads.

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Marketing Leader
A Fractional CMO quarter-backs your engagement, optimizing and aligning your strategy and execution, and providing invaluable advice.
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Project Management
Our detail-orientated team coordinate timelines, resources, and deliverables to ensure alignment with your business objectives.
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Lead-Generation
Experienced campaign directors design and run multi-faceted lead-gen activities to add qualified leads to your sales funnel.
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Graphic Design
Our creatives produce on-brand visuals that communicate your values, align with buyer use cases, and communicate core messages.
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Social Media
Our team develops and implements strategies to engage audiences, grow brand presence, and drive traffic through social platforms.
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Managed HubSpot
Our Revenue Ops pros deploy and optimize HubSpot CRM and automate workflows to streamline processes and optimize marketing efforts.

+ Flexible add-ons

Enhance your subscription with services that increase visibility and scale your growth.

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SEO
Our team optimizes website content, directory listings, backlinks, and more to improve your website's visibility and drive organic traffic.
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Copywriting
We develop optimized content for websites, blogs, press releases, ebooks, and other marketing materials that are clear and concise.
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Advisory
Need more Fractional CMO time, want to discuss a new business idea, or see how new tools could fit into your tech stack? We're on hand to help.
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Affiliate Marketing
Our experts develop a program and leverage purpose-built tools to drive buyer traffic and conversions from influencers and advertisers.
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Joint GTM Programs
Our skilled team can work with you and your partners to craft joint value propositions, marketing plans, and sales enablement.
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Web Apps
Our experienced app pros build and maintain marketplaces, directories, and web tools to acquire users and support your growth goals.
Got questions? Click here
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INCLUDED IN YOUR SUBSCRIPTION

The Gameplan App

Our AI-backed app speeds up the process of building a winning strategy, visual identity, marketing plan, and more without distracting you from other critical launch tasks.

Welcome to the Resource Hub

Expand your knowledge

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    How obsessing over buyer goals and preferences leads to better performance.
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    The Power of Surveying Your Customers
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Join other startups on the path to profitable growth

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Got questions?

How does Gameplan work?

At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.

Should a startup use an agency?

Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.

What is startup marketing?

Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.

Will you work with my other providers?

Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.

What platforms do you work with?

We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.

What if I don't know what I need?

Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.