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Gameplan

When your website doesn't show up where buyers look

We build you a website that gets found in Google and AI search, fast

Then we run the full marketing team behind it (brand, content, social, and growth) so you don't have to. AI does the heavy lifting, real people own the result.

Get your free visibility snapshot
Invictus CollectiveProxaBiltongWinedogRentbyVEROEltekCaribou Property HoldingsCharing Cross StrategiesPitGuysDoak WalkerGBMMMSS74Unsilenced

What you're actually buying

AI can build a website in minutes.
It can't tell you the one it built is wrong

Type a prompt, get a site. It looks finished, but the contact form doesn't submit, it breaks on mobile, and the headline? Polished, persuasive, and completely fabricated. To the untrained eye it looks fine, because the gap between looks finished and is finished comes down to human judgment. That's what we do, and AI can't give you that.

1

Brand and message

Knowing what the site should say, and who it's for, before a single word is written is a skill. AI will happily polish the wrong message. We ensure it's the right one.

2

Design and conversion

The difference between a page that looks nice and a page that turns a visitor into a lead calls for an expert eye, not a generic template. We bring 20/20 vision.

3

SEO and AI-search engineering

Built to actually get found in AI answers and Google, not just to exist somewhere online. Most AI-built sites are invisible the day they ship. Ours are built to get noticed.

4

Real development

Our websites are rigorously tested to work on every phone, in every browser, when buyers submit forms, or request a demo. We ensure you're ready for primetime.

Here's how the work actually gets done

The AI does

The volume and the speed

  • Drafts the copy: pages, posts, emails, ad variants
  • Designs the graphics and builds your website
  • Ships fast, most changes live within 48 hours
  • Works around the clock, for a fraction of agency cost

Your Gameplan team does

The judgment and the accountability

  • Set the strategy: your message, your buyers, what to say
  • Review every output before it ever reaches you
  • Decide what's good enough, and what gets redone
  • Own the result, and answer the phone when you call

The cost of making a website is racing to zero.
The cost of a broken one never will.

Is Gameplan right for you?

This is for you if

  • You own a business and your website isn't showing up when buyers search for what you sell
  • You've heard about "AI search" (ChatGPT, Google AI, Perplexity) and you're not sure if you're visible there
  • You're tired of paying for a site that sits there and does nothing
  • You want marketing done, not a tool to learn or a freelancer to manage
  • You're ready to invest in getting found, and in keeping it running

This probably isn't for you if

  • You need brand-awareness campaigns at scale (think national advertising, not local/SMB search)
  • You want to control every output yourself. We're a service, not a platform
  • You need marketing done tomorrow with no budget (this takes a couple of weeks and a real investment)
  • You're already getting steady inbound from search and just need someone to push social posts

Recognize yourself in the left column? Start with a free read on where you stand.

Get your free visibility snapshot

Free · No commitment · No sales pitch

How we think about marketing

Start at the center.
Build outward

Most marketing fails because the foundation is shaky. We start with brand, anchor it with a website, and expand from there.

Brand
Collateral Awareness Website
Brand

Messaging, ICP, tone of voice. Gets tightened first, every word on your website flows from here.

Website

Your anchor. AI-built, lightning fast, AI search ready, buyer persona tested, fully managed.

Awareness

Content strategy and creation, plus social media, email, and paid ads. We show you the path, then get you there.

Collateral

Decks, one-pagers, brochures, explainer videos. Arm your sales team with the assets they need.

RING ONE: YOUR WEBSITE

The hub everything points to

A great website makes everything else work harder. We build yours with AI, optimize it relentlessly, and run it for you, so you can focus on your business, not your website.

S74 website designed and built by Gameplan
95+ PSI score
Built for AI search
Hosted & managed
Unlimited updates
Your analytics data
AI persona testing
Add new pages
Cancel any time

More of our work

Mahjong Standard website designed and built by Gameplan
Caribou website designed and built by Gameplan
VERO website designed and built by Gameplan
Charing Cross Strategies website designed by Gameplan
PitGuys website designed and built by Gameplan
Winedog website designed by Gameplan
Doak Walker website designed by Gameplan
Biltong marketing work delivered by Gameplan
MM website designed by Gameplan
Solve IoT scheduling interface built by Gameplan
CannaSpyglass website designed and built by Gameplan

How you get started

From first call to live

Gameplan is a website that gets you found, on a month-to-month subscription from $319. It begins with a short, one-time build, and most sites go live in about three weeks. After that, it keeps working for you every week.

The one-time setup · most sites live in ~3 weeks

Snapshot

Your free visibility snapshot: a clear read on exactly what buyers see across AI, search, your site, and your brand, with the highest-impact fixes ranked first. No cost, no commitment.

Brand first

Before a word gets written, we get your messaging right: who you're for, what you say, and how you say it. Nail that foundation and every page we build on top of it lands harder.

AI-powered build

We use AI to design and build your site, fast, 95+ PageSpeed, AI search ready. Buyer personas then stress-test your messaging before launch. The AI does the work; we decide if it is good enough.

Live and managed

We connect your analytics, launch, and manage everything from there. Changes are deliberate: you direct, we move fast, and most updates are live within 48 hours. Every change comes through us.

Not ready to talk?

Start with a free visibility snapshot

How your site shows up in AI search and on Google, what buyers actually see, and the handful of fixes that matter most. Free, no commitment.

Get your free snapshot

In their words

What our clients say

"Gameplan transformed a vision into a fully realized brand. They listened, gave insights, and executed."

Andrea Miles

Andrea Miles

Founder · Charing Cross Strategies

"Gameplan are smart, professional, and deliver flawless execution. I highly recommend them!"

Rose Alvarez

Rose Alvarez

CCO · CannaSpyglass

"Darren took on our website project at the last minute. It came out perfect!"

Katy Silvers

Katy Silvers

CEO · Biruk Silvers Foundation

"Gameplan is a great partner that handles marketing, branding, and lead generation. Highly recommend!"

David Flynn

David Flynn

Founder · Automatic

"We went from a name to a brand strategy, visual identity, and operating website in 3 weeks. Wow!"

Deon Van Vuuren

Deon Van Vuuren

Founder · PitGuys

"Gameplan's advice, research, and execution have been invaluable to moving our initiatives forward."

Meg Appelgate

Meg Appelgate

CEO · Unsilenced

What comes next

More services, when you're ready

Once your website is live, we build out the outer rings: awareness to drive traffic, and collateral to arm your sales team.

Ring 2: Awareness

Drive traffic to your site

Content strategyContent creationSocial mediaEmail marketingPaid ads
VERO awareness content
VERO PMS integration

Ring 3: Collateral

Arm your sales team

Sales decksOne-pagersFlyersBusiness cardsVideo
VERO pitch deck designed by Gameplan
VERO business card designed by Gameplan
VERO one-pager sales collateral designed by Gameplan
VERO tent card designed by Gameplan

Get started

Ready to get your marketing done?

Gameplan is a service-led engagement. Talk to us about your marketing needs and what you're trying to achieve.