Frequently Asked Questions
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How does Gameplan work?
At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.
Will you work with my other providers?
Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.
What if I don't know what I need?
Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.
What is an Active Lead-Generation Campaign, and how does it work?
An Active Lead-Generation Campaign involves generating qualified leads for your business. Each month, we'll set up, run, and manage one campaign using a combination of tactics such as paid ads, email campaigns, or content marketing. Some campaigns provide a better return running for longer periods, like 90 days.
What are the limitations of Unlimited Graphic Design?
Unlimited Graphic Design allows you to request as many designs as you need, but it's subject to designer availability. Our design team will work sequentially on requests, delivering high-quality work as quickly as possible.
How many social media platforms are included in the 10 posts per month?
Our shipping policies outline the procedures and guidelines we follow when delivering products to our customers. These policies cover various aspects of the shipping process, including the available shipping methods, associated costs, estimated delivery timeframes, and any relevant information about international shipping.
Can I choose which social media platforms to focus on for posts and engagement?
Yes, you can choose (and we'll advise on) the social media platforms that align best with your business goals, and we’ll tailor the content and engagement strategies accordingly.
What does social media engagement include?
This includes activities such as responding to comments and messages, engaging with followers, liking and sharing relevant content, and monitoring your social media channels to maintain an active presence.
What does the Managed Website & CRM entail?
A Managed Website & CRM means we will handle the ongoing maintenance, updates, and optimization of your website and CRM system to a basic level, ensuring they function smoothly and effectively support your business operations. For more advanced or custom deployments, additional management fees may apply.
How are the monthly marketing activities managed and delivered?
You'll have a dedicated Marketing Director as your primary point of contact who will coordinate with our wider team to ensure each marketing tactic is executed effectively.
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Should a startup use a marketing partner?
Absolutely! During any business's startup phase, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit it. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.
What is startup marketing?
Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.
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What platforms do you work with?
We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.
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What does Fractional CMO time include?
Fractional CMO time is used for strategic marketing guidance, reviewing and optimizing campaigns, consulting on branding, or other executive-level marketing tasks your business needs.
Can I roll over unused Fractional CMO time to the next month?
No, Fractional CMO time does not roll over to the next month.
Can I upgrade or downgrade my plan if my business needs change?
Yes, while the Base Plan is fixed, you can upgrade or downgrade add-ons to your Base Plan at any time. We recommend discussing your evolving needs with your Marketing Director to ensure your plan best fits your business goals.
What are your shipping policies?
Our shipping policies outline the procedures and guidelines we follow when delivering products to our customers. These policies cover various aspects of the shipping process, including the available shipping methods, associated costs, estimated delivery timeframes, and any relevant information about international shipping.
What are your shipping policies?
Our shipping policies outline the procedures and guidelines we follow when delivering products to our customers. These policies cover various aspects of the shipping process, including the available shipping methods, associated costs, estimated delivery timeframes, and any relevant information about international shipping.
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