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A fast, effective, and EBITDA-friendly way to scale your marketing organization

Glassdoor's 2024 market research found that a Marketing Manager with 3–5 years of experience can earn up to $152,000 annually. With Gameplan, you can get an entire team for half the price.

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MARKETING 101

Reaching revenue goals requires scalable go-to-market systems

Companies face several stress tests on the way to achieving long-term repeatable revenue. Failure to overcome the requirements of each growth stage almost certainly results in stagnation (or worse).

Illustration of a marketer touching data visualizations.
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Test: Product Market-Fit

Researchers show over 95% of companies struggle to find their place or voice in the market and don't reach this first milestone.

System Block 1: A clear vision, strategy, identity, and detailed marketing plan.

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Test: Sales Process

Without a focus on aligning sales and marketing, most go-to-market motions make mistakes chasing an eight-figure milestone.

System Block 2: A methodical approach to selling involving teams, tools, and automation.

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Test: Sustainable Growth

If you made some bad decisions in the previous stage, this is when they really start to hurt you as all areas of the business grow.

System Block 3: Optimization of your system and a new-found love for customer retention.

THE KEY TAKEAWAY

We drive revenue growth while protecting your time and profitability

Gameplan helps guide you away from bloated tech stacks, disconnected systems, and high expenditure and moves you toward an optimized foundation for sustainable growth.

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Cost Efficiency
Our subscription model reduces operating expenses compared to hiring in-house staff or agencies, offering predictable, lower costs that help maintain stable margins.
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Increased Scalability
Scale your business without increasing overhead, allowing room to expand marketing efforts without significant capital investment, preserving EBITDA.
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Operational Efficiency
Streamline operations by consolidating your tech stack, reducing unnecessary expenditure on tools and infrastructure, and allowing for a focus on cost optimization.
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Revenue Generation
Gameplan's expertise and advanced tools lead to effective marketing campaigns and data-driven insights, increasing sales and ROI.
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Risk Mitigation
Reduce the risk of ineffective marketing strategies and maintain the flexibility to adjust tactics as needed, ensuring steady cash flows.
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Better Focus
By handling marketing tasks, Gameplan allows executives to concentrate on other business tasks, improving overall performance.
HOW IT WORKS

Get a Fractional CMO, marketing team, and tech-accelerated processes in an affordable monthly subscription

Base Plan

Essential services every business needs to establish its brand, drive awareness, and generate leads.

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Marketing Leader
A Fractional CMO quarter-backs your engagement, optimizing and aligning your strategy and execution, and providing invaluable advice.
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Project Management
Our detail-orientated team coordinate timelines, resources, and deliverables to ensure alignment with your business objectives.
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Lead-Generation
Experienced campaign directors design and run multi-faceted lead-gen activities to add qualified leads to your sales funnel.
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Graphic Design
Our creatives produce on-brand visuals that communicate your values, align with buyer use cases, and communicate core messages.
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Social Media
Our team develops and implements strategies to engage audiences, grow brand presence, and drive traffic through social platforms.
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Managed HubSpot
Our Revenue Ops pros deploy and optimize HubSpot CRM and automate workflows to streamline processes and optimize marketing efforts.

+ Flexible add-ons

Enhance your subscription with services that increase visibility and scale your growth.

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SEO
Our team optimizes website content, directory listings, backlinks, and more to improve your website's visibility and drive organic traffic.
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Copywriting
We develop optimized content for websites, blogs, press releases, ebooks, and other marketing materials that are clear and concise.
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Advisory
Need more Fractional CMO time, want to discuss a new business idea, or see how new tools could fit into your tech stack? We're on hand to help.
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Affiliate Marketing
Our experts develop a program and leverage purpose-built tools to drive buyer traffic and conversions from influencers and advertisers.
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Joint GTM Programs
Our skilled team can work with you and your partners to craft joint value propositions, marketing plans, and sales enablement.
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Web Apps
Our experienced app pros build and maintain marketplaces, directories, and web tools to acquire users and support your growth goals.
Got questions? Click here
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INCLUDED IN YOUR SUBSCRIPTION

The Gameplan App

Our AI-backed app speeds up the process of building a winning strategy, visual identity, marketing plan, and more without distracting you from other critical daily tasks.

WHO WE HELP

Calling all CEOs, CROs, and Startups

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CEOs & CROs
An experienced marketing leader costs $150k+ annually. We'll operate like employees but without the headache of recruiting, training, and overheads. Our focus is on creating a marketing plan for growth and bringing the talent to deliver it.
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Startups
Launching your new venture's marketing program can be daunting. Our team gives you the instant enterprise-level marketing experience to make your branding, website, and content stand out from the competition and drive growth.
Welcome to the Resource Hub

Expand your knowledge

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    The Power of Surveying Your Customers
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Join other execs taking the path to profitable growth

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Got questions?

How does Gameplan work?

At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.

Should a startup use an agency?

Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.

What is startup marketing?

Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.

Will you work with my other providers?

Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.

What platforms do you work with?

We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.

What if I don't know what I need?

Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.