Skip to content

AI 101: Generative AI vs. AI Automation

Artificial intelligence (AI) is a hot topic, and yet most people don't distinguish between the two primary AI types - generative and automative.

First, let's quickly define artificial intelligence. Simply put, AI is a computer science practice that aims to mimic (and sometimes better) human intelligence and creativity. This can range from copywriting and image creation, recognizing speech, learning and predicting, planning, and problem-solving.

So, what exactly is generative and automative AI? Let's break them down.

Generative AI in Business

Generative AI can create new content from learned data. In marketing, for example, this AI could generate engaging social media posts after learning from successful past campaigns. It can also generate sales emails personalized for each customer based on their behavior and preferences.

Automative AI in Business

This is when AI automates routine tasks. It might be follow-up emails or scheduling calls for sales reps, saving valuable time. In reporting, AI can automate data gathering and report generation, providing up-to-date insights without the need for manual effort.

So, generative AI creates, and automative AI streamlines, both making business functions more efficient and effective.

Remember, this is a simplified explanation. The world of AI is much more complex and nuanced, but understanding the difference between generative and automative AI is a great first step into this fast-moving field.