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Marketing support for your portcos without adding headcount

Gameplan helps your portfolio companies achieve clarity, execution, and traction across branding, go-to-market, and growth, led by a proven marketing operator.

WHY TAKE THE FRACTIONAL ROUTE

Marketing leadership without the overhead

Fractional strategy and execution means your portfolio companies get the expertise they need, when they need it, and without the cost or delay of full-time hires.

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Accelerate Time-To-Market
Hiring a senior marketer can take anywhere from 6 to 12 months. With Gameplan, companies start executing in weeks, not quarters. That means faster launches, quicker testing, and early traction when it matters most.
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Reduce Burn, Not Results
Gameplan gives your portfolio access to senior talent and a full execution team at a fraction of the cost of in-house hiring. Your companies get strategy, content, design, and campaigns without bloated headcount or overhead.
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Maintain Founder Focus
Instead of spending time piecing together marketing plans, freelancers, and tools, founders get a clear path and a team to run it, allowing them to stay focused on their product, customers, and team-building.
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Pro Marketing Pre-Raise/Exit
Buyers and investors expect clear positioning, data-backed campaigns, and credible brand presence. Gameplan helps portfolio companies look and operate as if they’re ready to scale, because they are.
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Support Across The Portfolio
Not every company needs the same thing. Gameplan offers support on a per-portfolio-company basis or across the entire portfolio. Adapting from light-touch advisory for seed-stage startups to full GTM strategy for growth brands.
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De-Risk Early Decisions
Young businesses are often forced to guess at positioning, channels, or tools. Gameplan brings proven frameworks, expert oversight, and experienced execution to reduce costly trial-and-error during critical early-stage growth.
What Gameplan Offers Portfolio Companies

Expert execution and strategic clarity, built in from day one

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Brand Strategy & Positioning
We develop clear messaging and differentiation that investors and buyers understand, built to support go-to-market strategies and future fundraising efforts.
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Go-To-Market Planning
We build launch plans that are realistic, lean, and aligned with your growth thesis. Gameplan ensures teams focus on what actually drives traction.
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Lead Generation & Growth
We deliver and oversee monthly lead-generation activities, enabling companies to build a pipeline while establishing their infrastructure.
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Martech Setup
From CRM and website to reporting dashboards and campaign automation, we build scalable systems early so they don’t break later.
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GTM Coaching
Founders don’t need to figure marketing out alone. We guide them on sequencing efforts, goals, and avoiding waste.

Get flexible support for a diverse portfolio

Start small with one portfolio company or scale support across all your investments to create value fast.

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[NOW IN BETA]

The Gameplan App

Our AI-backed app accelerates the process of developing a winning strategy, visual identity, marketing plan, and more, enabling us to execute more efficiently with less waste.

WHO WE HELP

Calling all CEOs, CROs, and Startups

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CEOs & CROs
An experienced marketing leader costs $150k+ annually. We'll operate like employees but without the headache of recruiting, training, and overheads. Our focus is on creating a marketing plan for growth and bringing the talent to deliver it.
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Startups
Launching your new venture's marketing program can be daunting. Our team gives you the instant enterprise-level marketing experience to make your branding, website, and content stand out from the competition and drive growth.

Got questions?

How does Gameplan work?

At its heart, Gameplan is a tech-enabled Fractional Chief Marketing officer (CMO) service. However, behind this also sits a seasoned marketing team ready to jump into action to help execute the marketing strategy and tactics that we create with you. Unlike many brand & marketing agencies, we aim to bring significant expertise to the table without the hefty price tag (e.g., $100k workshops). By utilizing templated solutions and proven knowledge, we ensure you can focus on day-to-day operations while easily managing the strategies we develop for you.

Should a startup use an agency?

Absolutely! During the startup phase of any business, spending time on brand messaging, brand identity, buyer persona development, and competitor analysis can greatly benefit your business. Marketing partners, like Gameplan, provide access to expert knowledge and resources that can help startups grow and reach their business goals.

What is startup marketing?

Simply put, startup marketing is a unique form of marketing that focuses on growth and user acquisition. It often involves a mix of traditional marketing strategies and growth hacking techniques to ensure you see the early growth needed to sustain the business.

Will you work with my other providers?

Absolutely. Our customers come to us at different times in their growth journey, and this means that some businesses have people in-house and many have picked up trusted partners along the way. It can take a lot of people to pull off a project, so collaboration is expected.

What platforms do you work with?

We are primarily HubSpot-focused, as it is a phenomenal base platform containing a full Customer Relationship Management (CRM) toolset, a Content Management System (CMS) for hosting your website and blog, straightforward email marketing tools, and service tickets all in one place. HubSpot also provides a modular way to ramp up the tools you use in different areas of your business. We also work with Shopify for online stores, WordPress, Mailchimp, and other behind-the-scenes tools to manage social media, SEO, create graphics, and other aspects of a marketing strategy.

What if I don't know what I need?

Let's talk. Seeking third-party assistance often arises due to conflicting priorities and timelines. The most effective approach is openly discussing your concerns and determining the next steps together.