Built for businesses that need marketing done

Hi, I'm Darren, the Founder of Gameplan.

Throughout my career, I've made thousands of decisions about whether to build marketing in-house or outsource it to agencies. Both paths can work, but they tend to come with similar problems: slow handoffs or bloated costs, or processes that create friction rather than momentum.

Over time, I learned to work differently. I leaned into technology, built repeatable systems, and surrounded myself with people who could execute without constant oversight. That approach helped us scale, support acquisitions, and integrate teams and products. More importantly, it showed me that progress happens when clarity, accountability, and execution live in the same place.

Gameplan was built to deliver that experience to other business owners.

We combine a service-led engagement with experienced marketing operators and a team of AI agents behind the scenes. We deliver specific projects or act as an outsourced, fully-managed marketing team. We answer to you. We build, review deliverables, track progress, and communicate like senior employees would. On the other side, real people manage delivery and ensure work actually gets done.

Whether you're building from scratch, filling gaps on a lean team, or supporting multiple businesses, Gameplan is designed to reduce friction and help you move faster with confidence.

We're glad you're here, and we look forward to working with you.

Darren Colclough
Founder & CEO