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Gameplan

Our story

Built for businesses that need marketing done

After almost two decades helping to build and scale a SaaS business alongside talented teams and partners into a global market leader, Gameplan was created to address the real frustrations small and growing businesses face when scaling through marketing.

A word from our founder

Darren Colclough, Founder & CEO of Gameplan

Darren Colclough

Founder & CEO

Hi, I'm Darren, the Founder of Gameplan.

Throughout my career, I've made thousands of decisions about whether to build marketing in-house or outsource it to agencies. Both paths can work, but they tend to come with similar problems: slow handoffs or bloated costs, or processes that create friction rather than momentum.

Over time, I learned to work differently. I leaned into technology, built repeatable systems, and surrounded myself with people who could execute without constant oversight. That approach helped us scale, support acquisitions, and integrate teams and products. More importantly, it showed me that progress happens when clarity, accountability, and execution live in the same place.

Gameplan was built to deliver that experience to other business owners.

We combine a simple, centralised portal with experienced marketing operators behind the scenes. You submit work, track progress, review deliverables, and communicate in one place. On the other side, real people manage scope, coordinate specialists, and ensure work actually gets done. No chasing updates. No guessing what's next. No unnecessary complexity.

Whether you're building from scratch, filling gaps on a lean team, or supporting multiple businesses, Gameplan is designed to reduce friction and help you move faster with confidence.

We're glad you're here, and we look forward to working with you.

Darren Colclough
Founder & CEO

How we work

We work by the AGILE principles

A

Accountability

We deliver consistent, reliable results. You always know what is being worked on, what comes next, and who owns it.

G

Growth

Everything we do is aimed at moving your business forward — continual improvements, smarter execution, and better outcomes over time.

I

Innovation

We leverage cutting-edge AI tools to deliver agency-quality marketing at a fraction of the cost and timeline.

L

Loyalty

We are in it for the long term. Loyalty means showing up consistently, communicating honestly, and genuinely caring about your success.

E

Efficiency

Speed matters. AI-powered systems let us move fast without sacrificing quality — so your marketing keeps pace with your business.

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