How many AI agents does Gameplan use?

Gameplan's marketing team includes 22 AI agents across four areas — Strategy, Content, Performance, and Oversight — each with a narrow, defined role managed by experienced marketing operators.

Are humans involved in Gameplan's AI marketing?

Yes — always. Every output from every agent is reviewed by an experienced marketing operator before it reaches you. Nothing is published, sent, or scheduled without your explicit approval. The agents produce the work; humans make the judgment calls.

What areas do the Gameplan agents cover?

The agents cover three areas: Strategy (brand positioning, identity, creative direction, website), Content (planning, writing, fact-checking, social, email, ads, lead magnets, conversion), and Performance (SEO, competitor monitoring, analytics reporting).

Do AI agents replace a real marketing team?

Gameplan's agents are managed and overseen by experienced marketing operators who review every output before it reaches clients. The agents handle the depth and volume of work that would require a full agency; the people handle the judgment and the client relationship.

The team

AI agents, run by
real people.

Specialist agents, each with one narrow role — managed, directed, and reviewed by experienced marketing operators. Nothing ships without a human sign-off. Agents do the volume and the speed; humans control what actually goes out.

Work with us How Gameplan works

The foundation

Strategy

Sets the direction before anything is written, built, or published. Strategy and identity are approved by you first — everything else reads from this.

Brand Strategist

Sharpens your positioning, audience, and message so you stand out, not blend in.

Brand Identity Designer

Turns the strategy into a consistent look, voice, and visual system.

Creative Director

Art-directs every visual so it's on-brand and high-craft.

Content Strategist

Plans a data-driven content calendar aimed at the right buyers.

Paid Ads Strategist

Plans high-intent ad campaigns — you always approve spend before anything goes live.

Create, publish & distribute

Content

Writes, fact-checks, and distributes content across every channel — each agent owns exactly one step, and a human reviews every output before it reaches you. Nothing is published on autopilot.

Website Builder

Designs and builds fast, high-converting sites, modelled on best-in-class references.

Copywriter

Writes on-brand articles and pages that read like you, not a robot.

Thought-Leadership Writer

Builds the founder's voice and personal brand.

Researcher / Fact-Checker

Makes sure every claim is true and backed by evidence.

Persona Reviewer

Checks every piece actually resonates with your specific target buyer.

Content Repurposer

Turns one great piece into a week of channel-ready content.

Social Media Manager

Creates and schedules platform-native posts that earn attention.

Email Marketer

Builds campaigns and journeys that nurture and convert.

Lead-Magnet Builder

Turns your best content into downloads that capture and qualify leads.

Objection Handler

Creates the pages and collateral that answer buyer doubts and close.

Social Proof Specialist

Gathers testimonials and writes case studies that build trust.

Measure & improve

Performance

Monitors what's working, tracks your market, and feeds findings back into strategy and the content calendar — every week.

SEO & AEO Specialist

Gets your content found in Google and AI search, and keeps your site fast.

Competitor Watch

Monitors your market for moves and openings to exploit.

Performance Analyst

Tracks what's working and reports results clearly each month.

Run, reviewed & distilled for you

Oversight

Every piece is orchestrated, quality-checked against the brief, and distilled into clear priorities for you — so nothing slips, nothing ships below standard, and you always know what matters next.

Chief of Staff

Distils everything the team does into clear executive priorities and recommendations — so you always know what is working, what is next, and why.

Coordinator

Orchestrates the whole team and routes the work so nothing slips between the cracks.

QA Reviewer

The final quality gate — nothing reaches you until it is checked against the brief.

Get started

Put the full team to work

Tell us about your business and what you need. We'll scope the right agents for your stage and goals — and you'll approve every step.

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