For businesses that sell to businesses
Your full B2B marketing team, without the headache
Selling to other businesses is a longer game — considered buyers, several decision-makers, credibility that has to hold up under scrutiny. That takes a real marketing function, not one freelancer or a channel on a retainer. Gameplan is the B2B marketing team built and run for you — brand, website, awareness, and collateral, all pulling in the same direction.
Full-stack B2B team · 48-hour kickoff · From $3,750/mo · No lock-in
The honest definition
What a B2B marketing agency does
A B2B marketing agency runs the marketing for a business that sells to other businesses — positioning and messaging, a credible website, awareness through social, email, and ads, and the sales collateral your team closes on. Because B2B buying is slower and involves several people, the job is less about a quick spike and more about building credibility and staying in front of a buying committee over months.
The problem for most small and growing B2B companies: traditional agencies sell one discipline per retainer at $3,000–$15,000+ a month, and stitching several of them together is expensive and disjointed. You end up coordinating vendors instead of getting marketing done.
Gameplan gives you the whole B2B marketing function under one engagement, for a flat fee from $3,750/month, month-to-month with no lock-in. Experienced operators own the strategy and quality; AI does the heavy lifting on production — agency-grade B2B marketing, without the agency overhead.
Why B2B is its own game
A buying committee, not an impulse
In B2B, no one buys on a whim. Several people weigh in, the decision takes weeks or months, and every one of them will research you before they commit. Your marketing has one job: make you look like the safe, credible choice — again and again, across every touchpoint.
That's why the pieces can't contradict each other. If your website says one thing, your deck says another, and your emails a third, a considered buyer reads that as risk. A foundation-first approach — settle the message once, then let the website, collateral, and awareness inherit it — matters more in B2B than almost anywhere.
Gameplan builds it in that order, and keeps it consistent as you grow — so sales walks into every conversation with the site, the collateral, and the message all backing them up.
B2B closes when everyone in the room is convinced
What it takes
What B2B marketing actually needs
- → A longer, multi-person buying cycle — several people have to be convinced, often over months, before anyone signs.
- → Credibility that survives scrutiny — a buyer will research you, read your site, and check whether you look like a safe bet.
- → Sales and marketing pulling together — the website, the collateral, and the message all have to back the sales conversation, not contradict it.
Meeting all three takes a full function, not a single channel — which is exactly what Gameplan runs for you.
What you get
The full B2B stack, built and run for you
Built in order so each ring reinforces the last:
Brand
sharp positioning and a clear ideal customer — so a technical buyer instantly gets what you do and why it beats the alternative.
Website
a fast, credible, AI-search-ready site that stands up to a buying committee's scrutiny — live in about three weeks, on your own stack.
Awareness
the social, email, and ads that keep you in front of a long B2B buying cycle, built on the same foundation.
Collateral
the decks, one-pagers, and case studies your sales conversations actually close on — on-brand and ready.
Narrow it down
Weighing the alternatives?
If you're comparing specific options, see the honest breakdowns: a fractional marketing team vs building in-house, a fractional CMO alternative when you need execution as well as strategy, or the modern alternative to a traditional agency.
Earlier in your thinking? Start with marketing for startups & small business, or if you've decided to hand it off, outsourced marketing. Or compare every option side by side.
Questions
Common questions
- What does a B2B marketing agency do?
- A B2B marketing agency runs the marketing for a business that sells to other businesses — positioning and messaging, a credible website, awareness through social, email, and ads, and the sales collateral your team closes on. Because B2B buying cycles are longer and involve several decision-makers, the job is less about quick wins and more about building credibility and keeping you in front of a buying committee over time. Gameplan does all of it under one engagement, from $3,750/month.
- How much does a B2B marketing agency cost?
- Traditional B2B agencies typically charge $3,000–$15,000+ a month per discipline and lock you into a retainer, which adds up fast once you need more than one channel. Gameplan is a flat fee from $3,750/month for the full stack — brand, website, awareness, and collateral — month-to-month with no lock-in. For a small or growing B2B company, that's usually broader and cheaper than stacking separate agency retainers.
- B2B marketing agency vs hiring an in-house marketer — which is better?
- One in-house B2B marketer costs $152,000+ a year (per Glassdoor) and still only covers one skill set — you'd need several hires to cover brand, web, content, and design. A B2B marketing agency or managed service gives you the whole function for a fraction of that, with no recruiting or management overhead. In-house wins once you're large enough to build and justify a full marketing team; below that, the outsourced model is usually the smarter call.
- What makes marketing a B2B business different?
- B2B buyers make considered, multi-person decisions — the sale rarely closes on a single visit. So B2B marketing leans on credibility and consistency: a website and collateral that stand up to scrutiny, a clear message repeated across every touchpoint, and awareness that keeps you visible through a long cycle. It's why a foundation-first approach matters more in B2B than almost anywhere else — if the message wobbles between your site, your deck, and your emails, the buyer notices.
- Do you work with small B2B companies and startups?
- Yes — that's exactly who Gameplan is built for. Most B2B agencies are priced and structured for larger clients; we're built for the founder or owner who sells to other businesses and needs a real marketing function without a big team or budget. B2B SaaS, professional services, or a specialised product — if you sell to businesses, this fits.
- B2B marketing agency vs a generalist marketing agency?
- A generalist agency treats a B2B business the same as a restaurant or a retail shop — the same tactics, the same funnel. B2B is different: longer cycles, buying committees, credibility over impulse. Gameplan builds for that reality — foundation first, then a credible site and the sales collateral your team leans on — rather than applying a one-size-fits-all playbook.
Get started
Ready for B2B marketing that just gets done?
Tell us what you sell and who you sell to. We'll give you the honest answer on whether Gameplan fits — even if it doesn't.
Talk to usFull B2B team from $3,750/mo · 48-hour kickoff · No contracts · You own everything