You built a website, now let's make it work
Website optimization turns your AI-built site, that looks good but gets no traffic, into one that ranks and converts: we find what's broken, fix or rebuild the technical and SEO foundation, then manage it for you, from $319 a month.
Often, no major rebuild required · From $319/month · No contract
Headline targets no query
"The Operations Platform That Runs Itself" isn't what any buyer searches for.
Copy fits any product
"Automate workflows" could describe a hundred tools. No angle, no ranked terms.
Contact form fails silently
Submissions disappear. No confirmation, no delivery, no error.
That Runs Itself.
Automate your end-to-end workflows, eliminate manual handoffs, and keep your team focused on work that matters.
We use cookies to enhance your experience. By continuing to use this site you agree to our cookie policy.
Fake product dashboard
A designed graphic, not a real screenshot. Buyers clock the difference.
Credential claims without proof
"SOC 2 TYPE II" with no cert doc linked. Just text on a dark strip.
Cookie consent has no "Decline"
Accept-only banners violate GDPR. A fine waiting to happen.
Sound familiar?
Why AI-built sites stall
It's not ranking
The site exists; Google doesn't care. Missing schema, no keyword strategy, and weak structure mean search engines can't trust the page, so they don't show it.
It looks like every other AI site
Same hero, same three-column row, same font. AI builders produce the statistically average site, which is by definition the least distinctive one. Buyers feel nothing and leave.
Copy doesn't make sense
The AI filled in your headline with something plausible-sounding but vague. Visitors can't tell what you do, who it's for, or why it matters, so they don't stick around.
Basic functionality doesn't work
Contact forms submitting to nowhere. Emails landing in spam. The booking link going to a broken page. AI builders ship the UI. The plumbing beneath it is often wrong.
You're unsure if it's compliant
No cookie consent. No privacy policy that covers what your tools actually collect. No accessibility baseline. It's a liability you built by clicking publish.
You don't know what to do next
The builder handed you the keys and stopped. No one explained Search Console, no one set up structured data, and there's no plan for getting found. The AI built it and walked away.
The process
Snapshot, fix, then manage
Snapshot
We study everything: performance scores, indexing, schema, heading structure, internal links, content gaps. You get a clear read on what needs improving and why your site isn't getting found.
Rebuild right
Most AI-built sites need a proper foundation, not a surface fix. We take your existing site and rebase with our foundation blueprint in place and keep everything that you built that already works.
Manage it
Once your revised site is live, we run it for you. Updates, content additions, performance monitoring, and ongoing SEO. Optimizations roll out automatically and requested changes happen fast.
What the finished site looks like
Fast, visible, and ranking
Every site we manage reaches 95+ on PageSpeed and is structured for AI search. Here's what that looks like.
Beyond the site
A website is only the destination
Traffic lands somewhere, but if the brand behind it is unclear, the messaging is off, or no one is driving the marketing function, the site doesn't convert. We build all of it.
Brand Strategy
Positioning, messaging, and the story your buyers actually respond to. The foundation your website copy is built on.
Learn about brand strategy →
Brand Identity
Visual language, tone of voice, and the design system that keeps every touchpoint (website, social, collateral) consistent.
Learn about brand identity →
Fractional CMO+
A fractional CMO to set direction, prioritize channels, and run the marketing function. Senior operator, not a consultant.
Learn about fractional CMO+ →
Want the root cause first? Read why AI-built websites don't rank. If the gap is traffic and AI-search visibility on top of a fast site, that's content, SEO, and AEO, or see how Gameplan compares to AI website builders.
Common questions
Frequently asked questions
Do you need to rebuild my website from scratch?
Not necessarily from scratch, but most AI-built sites need a proper rebuild to perform. The issue isn't the design; it's the foundation. AI website builders produce functional but bloated code, missing schema, weak internal structure, and no real SEO strategy. We use your existing content, copy, and brand, and rebuild it on a stack that actually ranks. What we carry forward: everything you've written and the brand you've built. What we fix: everything under the hood.
What platform do you move my site to?
We build on Astro, hosted on Vercel. It's open-source, fast, and yours: if you leave, you take it with you and deploy it anywhere. That's intentional. Every site we manage is exportable.
What if my site is on Wix, Squarespace, Framer, or Webflow?
All four are common starting points. Wix and Squarespace sites almost always need a rebuild: the underlying code limits what's possible with performance and SEO. Framer and Webflow are better foundations, and some can be optimized in place. The visibility snapshot tells us which path makes sense for yours.
How long does the takeover take?
The visibility snapshot is typically completed within 72 hours of receiving your site details. If a rebuild is needed, most go from snapshot to live in 3 weeks. If it's optimization-only (less common), faster.
What does "not ranking" actually mean, and how do you fix it?
It means Google either can't find your site, can't understand it, or doesn't think it's the best answer for what your buyers are searching for. The fix depends on the cause: technical issues (slow load, missing schema, no internal links) are fully fixable. Content issues (no keyword strategy, generic copy that looks like every other AI site) take longer but are solvable. The snapshot surfaces exactly which you're dealing with.
My website looks fine. Why isn't it getting traffic?
"Looks fine" is the most common situation we see. AI builders produce visually clean sites that score terribly on the things Google actually cares about: structured data, page speed on mobile, semantic HTML, content that answers real search queries. A site can look polished and be completely invisible in search at the same time.
How is this different from hiring an SEO agency?
An SEO agency advises; you implement. They send you a list of issues and recommendations, and you (or a developer) have to execute them. We own the whole thing: snapshot, fix, rebuild if needed, manage ongoing. There's no implementation gap because we're building and running your site, not consulting on someone else's.
Will my existing Google ranking be affected during the transition?
We handle all redirects and canonical signals during any rebuild, so rankings are preserved. In most cases, sites see meaningful improvement within 60–90 days as Google re-crawls and indexes the improved technical foundation.
What does ongoing management include?
Everything: hosting, content updates, new pages, performance monitoring, Core Web Vitals maintenance, and SEO work. Most updates go live within 48 hours. You don't log in; you just send us what you need.
Get started
Start with a free visibility snapshot
Tell us your URL and what you're trying to achieve. We'll run a visibility snapshot, identify what's blocking you, and tell you exactly what we'd do, before you commit to anything.
Get your free visibility snapshotMonthly subscription from $319/month · No contract